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Once a Cowboy

Vern Schultz

Category: Book, Memoir


This book features stories from 20 people who have been influenced by Vern Schultz’s life and career. Vern called it “among the greatest experiences of his life, which is even more valuable to my children and grandchildren—the stories are incredible.”


The ground rules for the brokers are fairly straightforward: You get one point for listing. Two points for a sale. Three points for a renewal. Four points for a price reduction. “How long have you been here? Where are you on the scoreboard? Oh, you’re number three. What are you gonna do to be better?” Then you’d get a listing and it would start all over again. “We’ll never sell this. Can we get the price reduced?” Then you went out and got that listing reduced…

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