Stories are the vessels that take us on journeys and carry us to faraway places. Storytelling is a powerful tool that transcends cultural boundaries and spurs people to adventure, play and restitution. We find hope, deliverance, faith and even freedom in stories. As an avid creative thought leader and entrepreneur with a passion for brand storytelling, I am a firm believer that stories have the power to change society and the world.
Brands can no longer afford to be empty and emotionless faces of the products or services that they offer. The advantages of the technical age have required brands to evolve and consumers now demand brand responsibility and vitality. Brands now must be living and breathing representations of what their services or products do for their consumers. When it comes to brand storytelling and communication, at the end of the day, truth becomes a matter of what the consumer understands about your brand and the way it makes them feel as an individual. This has ushered in a new era of dynamic branding and storytelling.
Throughout my life, my journey has led me to tell stories in many different ways. Growing up in Albuquerque, New Mexico I was surrounded by stories. New Mexico is known as the land of enchantment and is a place filled with a rich cultural history of our country’s native roots. My creative path began with writing music and my search for adventure led me on a journey that showed me the wide expanse of my own imagination and the value of curiosity. I moved to Chicago, Illinois when I was 18 years old, where I currently reside. Over the years I’ve learned that changing the world starts with changing ourselves and the way we think, live and create. I am a wellness advocate and often write about organizational development, challenging the status quo and creating a holistic work environment. I believe that creating space in your life to play, imagine and dream is vital in the creative process, stress management and innovation.
As a product of 12 years of homeschooling, I started out at Harold Washington College in Chicago, Illinois before transferring to DePaul University. At DePaul I received my Bachelor of Arts degree in Global Communications and a Master of Arts degree in Applied Professional Studies, with a concentration in Authorship and Entrepreneurialism.
My recent journey into the world of writing led to publishing the first book in my fantasy fiction series for young adults. Book 1 in my Clown Town Adventures series called ‘Escape to Clown Town,’ is a new breed of writing that was inspired by the old works of C.S. Lewis and Jane Austen. The story is set in an exquisitely crafted universe that successfully marries the whimsicality of fantasy with an in-depth look at good versus evil. Getting it out the door took me four years and I could talk extensively about the different challenges that I faced, but ultimately I will always be grateful that this is part of my legacy of creative advocacy.